OKAY CANNABIS

Step into the vibrant realm of OKAY Cannabis, where the present moment converges with boundless imagination. Beyond geographical confines, it's a journey within—a sanctuary for the mind. In an era marred by unprecedented trials, OKAY extends a reassuring embrace, affirming the validity of every emotion and inclination. Here, authenticity reigns supreme as we navigate the multifaceted tapestry of human experience. We celebrate the kaleidoscopic spectrum of cannabis culture, transcending boundaries and embracing diversity. At OKAY, cannabis isn't just a product; it's a catalyst for personal evolution and communal unity.

 

Wheeling, Illinois

2023

Anchored on Restaurant Row in Wheeling Illinois, OKAY's 13,000 square foot flagship cannabis dispensary stands as a beacon of innovation. 

From the outset, OKAY partnered with Fifty/50 to enrich the customer experience with a holistic approach, embedding a functioning restaurant, West Town Bakery and consumption lounge with the intent of providing a place for everyone – from cannabis curious individuals to seasoned smokers. 

Collaborating intimately with boutique branding consultant, Satellite Agency, the space and brand were designed hand in hand crafting an immersive environment that pulsates with intensity. Arched forms echo the OKAY emblems, sculpting a space that transcends mere aesthetics to become an indelible memory. As innovators, OKAY navigates the intricate balance of journey control and security, pioneering a shift from wellness-centric to hospitality-infused cannabis encounters. The brand ethos, embodied by a playful Candyland-like ambiance, gives users “permission to be” – no justification required.

 

 

West Town, Chicago Avenue

2023

Located on a bustling street in the vibrant West Town neighborhood, OKAY’s Chicago Avenue dispensary takes advantage of the local foot traffic of its vibrant retail neighbors, West Town Bakery and Roots Pizza. Serving as a hub for local commerce, this retail frontage offers a diverse range of products while fostering a sense of community engagement and furthering the story of the OKAY brand. 

 

 

Evanston, Illinois

2024

Coming Soon!

 

PROJECT TEAM

OWNER | The Fifty 50 Group

BRANDING | Satellite Agency

GENERAL CONTRACTOR | LG Group

MEP ENGINEERING | Element Energy Consulting LLC

MILLWORK | Vero Design Build

KITCHEN CONSULTING | TriMark

FURNITURE | Corporate Concepts

PHOTOGRAPHY
Kendall McCaugherty, Hall + Merrick + McCaugherty Photographers