Camping world 


444 W Lake
16,000 square feet

As the world’s largest importer of RVP parts, supplies and accessories, Camping World helps adventurers hit the open road. When the company began forging a new path of their own—recruiting more staff on the tech side and shifting their image and name—they called on Eastlake to design a more fitting workplace for their growth and transition. Relocating from the  suburbs to downtown, they asked for a modern, open plan with thoughtful separation and communal lounge and conference areas for collaboration.

We designed Camping World’s new “urban treehouse” in River Point tower with the company’s focus on nature and technology in mind. Raw textures are paired with refined materials, and corner lounges embrace the impressive city vistas. Dynamic, large-scale mountain graphics travel throughout the space, punctuated by an open bungalow space where people can easily dip in and out of meetings.

A copper lattice structure, cork accents and an angled reception desk give the entry intrigue and impact, while the adjacent cafe functions as a high performance space for presentations and entertaining. Operable partitions allow for the conference room to become one with the cafe, allowing Camping World maximum flexibility.


$130 psf cost
Sound masking
AV upgrades
Operable partition and garage door
Millwork and glass upgrades

$45 psf cost
Gunlocke casegoods
Allsteel work stations and seating

Steve Hall/Hall + Merrick Photographers